Wise Family Business by Joachim Schwass & Anne-Catrin Glemser

Author:Joachim Schwass & Anne-Catrin Glemser
Language: eng
Format: epub
Publisher: Palgrave Macmillan UK, London

The Challenges

Meanwhile, the fourth generation members of the Zegna family were growing up. Aldo had four children, born between 1950 and 1961; Angelo also had four children, born between 1955 and 1965. As their father Ermenegildo had done with them, Aldo and Angelo have brought up their children with an outlook on the modern world, traveling, learning languages, and studying abroad, but always recognizing the roots of the family firm that started in Trivero. Aldo maintained his residence in his hometown, close to the fabric-making plant. Angelo moved closer to the suit-making plant in Switzerland. The fourth generation understood the importance of the roots in Trivero and the outstanding social achievements of their grandfather. Gildo Zegna, son of Angelo, says:For my cousin Paolo and myself it was always natural to join the family business. The business carries the name of the family, so somehow it was all part of us. But we also understood that there were rules of behavior if indeed we did enter the business: education, languages, university degrees and outside work experience.

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